Adam Saleh was born in Brooklyn to Yemeni parents. He first attended Central Park East High School and then John Jay College of Criminal Justice. He started making YouTube videos in 2012 as a part of his YouTube channel "TrueStoryASA" with his college friends Sheikh Akbar and Abdullah Ghuman. He told an interviewer: "Sheikh, Abdullah, and I went to college in New York City. One day we were really bored and we just decided to do a video for fun. We started to upload videos on YouTube and Alhamdulillah (praise be to God) it got us to where we are right now. We had a lot of interviews on TV shows."